Never let an opportunity slip away due to disorganization.ġ2. Have a designated method for getting HOT LEADS to the appropriate sales person both on the show floor at back at the office. Upselling can happen once the show is over and a relationship has been established.ġ1. LISTEN to attendees and give them exactly what they are looking for in the moment. Make sure to OUTSOURCE functions to companies who represent your brand image.ġ0. Don’t think that you can do it all, because you can’t. Make sure that your booth staff has a UNIFORM APPEARANCE so that it is obvious to the attendees who works for your company and who can answer their questions.ĩ. STAFF YOUR BOOTH with employees who recognize the value of trade shows, show up on time, do not wander away from the booth, know the answers to the questions attendees will ask, maintain a put-together appearance, and are not prone to losing business cards or information that is needed back at the office.Ĩ. Maintain your ENERGY LEVEL throughout the day, no matter how tired or hungry you are.ħ. You must WELCOME attendees into your booth and be a perfect “party host” once they are inside. Make sure your PURPOSE for being at the trade show is crystal clear so that no attendee gets confused by your message.ĥ. You must give attendees a REASON to walk into your booth, otherwise they will just walk on by.Ĥ. The walk-bys are the icing on the cake.ģ. Make sure to do PRE-SHOW MARKETING to drive attendees to your booth. A SMILE and a POSITIVE ATTITUDE are the best accessories you can put on in the morning!Ģ.
Here are 13 tips for a successful trade show:ġ. Therefore, you need to attract attendees to your booth, and take advantage of the time you have with them once they are there. Trade shows have a lot going on in a very condensed space. WRONG! The #1 reason exhibitors have an unsuccessful trade show is that they merely stand there and expect attendees to come to them. So now all you have to do is show up at the convention center…right?
You have purchased your booth space, designed + built your exhibit, contracted all of your services, booked your airline flights + hotel rooms, chosen which of your employees are going to staff your booth, and selected the perfect outsourced booth staff to join your trade show team. Are you ready to have a successful trade show?
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